Our product is easy to use since any mobile phone can be used to manage your vehicle - no special handset, web site, customer help desk, or 3rd party service is needed which also means no monthly service fees are required. This makes our product cheaper to use as well. The reason we can support a normal mobile phone, the one device most consumers already own, and not require additional costly infrastructure is due to our unique strategy of building the geographic data into the product. This is not easy to do, since quality geographic data is not readily available for most countries but we have evolved efficient techniques from our experience in some of the most difficult countries and developed the data in-house. Since the vehicle location is not stored on a 3rd party server our customers also maintain their privacy - an important consideration when selecting a tracking device.